facebook housing discrimination

Andrew Cuomo Orders NYDFS To Investigate Facebook Housing Discrimination Claims

facebook housing discriminationLast year, HUD launched an investigation into complaints of Facebook housing discrimination. Now it’s New York State’s turn.

Governor Andrew Cuomo announced that the NYDFS will be investigating Facebook housing discrimination claims. The NYDFS wants to know if the site allowed housing providers to discriminate against prospective residents from protected classes.

Cuomo’s office stated in a release:

Facebook’s advertising platform allows advertisers to modify or block ads using ZIP code information to exclude consumers based on race, color, national origin, religion, familial status, sex, and disability, among other classifications.

HUD Investigates Facebook Housing Discrimination Claims

Last year, HUD took action against Facebook. HUD claimed that the site’s advertising platform allowed property owners to discriminate against prospective renters and buyers based on their race, color, religion, sex, familial status, national origin, disability, or other factors, all of which are protected classes under the Fair Housing Act.

Facebook announced that it was removing more than 5,000 ad target options after HUD filed its complaint.

Several fair housing and civil rights groups also sued Facebook. The ACLU also sued Facebook. The civil liberties group claimed that the site allowed ads to discriminate against other protected groups. The ACLU claimed this included women, veterans with disabilities and single mothers.

The ACLU settled the lawsuit with Facebook.

As a result, Facebook announced that it would be making significant changes to the way it handles ads for housing, lending, and employment as part of the settlement. The social media site began prohibiting advertisers from targeting housing, employment, or credit ads by age, gender or ZIP code.

Despite those changes, HUD still formally charged Facebook with violating the Fair Housing Act.

Now NYDFS Investigates Facebook Housing Discrimination Claims

NYDFS Superintendent Linda Lacewell said in a statement:

The Department will investigate Facebook advertisers to examine these disturbing allegations.

Facebook COO Sheryl Sandberg noted the changes the company is already making to its ad platform:

Our ads tools help businesses reach people all over the world and we need to make sure they aren’t misused. 

Also, check out this article:

HUD Launches Another Facebook Investigation Over Housing Ads

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