Five Reasons Why Now May Be The Right Time For Businesses To Commit Facebook Harakiri
Usually, individuals who do it for various reasons. However, now may be time for businesses to seriously consider it.
MFI-Miami has over 4600 followers and over another 3000 followers on various other Facebook pages. My personal page has over 3000 friends.
Yet, the MFI-Miami website has only averaged 40-50 monthly click-throughs from Facebook in the past six months. This is a 75% drop from a year ago and that was down 75%-80% from 2015.
MFI-Miami averaged between 1500 and 2000 click-throughs from Facebook when we began marketing on the site in 2012. That steadily increased to 3000 click-throughs until 2015. Click-through rates began plummeting in 2016.
I experimented with various different techniques including paid blast outs. I began creating various regional business pages like Queens Foreclosure Defense and New York Foreclosure Defense and began posted articles to those pages after traffic started plummeting with the paid blast outs.
Thus, I have come to the conclusion that Facebook is no longer a viable option for marketing.
There a number of reasons for this and not all of them are the fault of Facebook leadership. It has to do with how people behave on social media.
Reason For Facebook Harakiri #1: Romper Room For Aging Baby Boomers
Zuckerberg and his team developed the site for the millennials and they came in droves in 2006 and 2007. However, Millennials began abandoning Facebook around 2010-2011 when mom, dad, and grandma discovered the site.
Aging Generation Xers and Baby Boomers filled the void left by millennials and they are addicted to Facebook like it was crack.
They now make up 90% of the users on Facebook and they brought their wacky behavior with them. It’s the kind of narcissistic rage you only see by cranky old people in nursing homes or inmates at a Guatemalan Insane Asylum.
Reason For Facebook Harakiri #2: Facebook Readers Don’t Read
I discovered one thing about Facebook after marketing on the site for nearly 6 years. Americans no longer read. They look at the headline and look at the attached picture or video and begin ranting about something totally unrelated to the post.
Facebook is not the marketing platform for businesses selling products that require people to read above a 3rd-grade reading level.
Reason For Facebook Harakiri #3: Facebook Crazies and Cyberbullies
I actually was compelled to sue one guy in New York for defamation after a fake newspaper article about me being under investigation by the FBI appeared on Facebook.
Of course, he denies ever doing it, as well as a number of other actions involving questionable posts online.
But you can look up the complaint in the federal court database. You can read about the underlying facts and circumstances (most of which involved inflammatory posts on Facebook) and decide for yourself.
All because he didn’t like an article I posted about United Monroe.
For six months, he went on psychotic rants about me and another individual who sued him all over the internet.
Facebook also allows people to write whatever they want in your review section. Even if they were never a client or a customer. Your review page can make you a target for character assassination because some drunk has a chip on his shoulder. To make matters worse Facebook makes it almost impossible to get these negative reviews removed. Facebook generally won’t remove them unless you threaten to sue them or actually sue them.
Facebook’s new review system makes the situation worse. It allows people to give you a thumbs up or a thumbs down anonymously and no way of responding to it. In other words, any psycho or group of psychos with an ax to grind can destroy your business’s reputation.
Reason For Facebook Harakiri #4: The Kafkaesque World Of Facebook Jail
Facebook will throw you in Facebook jail for the stupidest infractions and for any accusation.
Facebook Jail is the nickname given to when Facebook blocks you from posting for violating their “community guidelines.”
These violations can be anything from calling someone fat to perceived spamming.
In addition, Facebook doesn’t tell you what rules you violated or who you reported because it’s all automated. In other words, habeas corpus does not exist in the world of Facebook. Facebook has thrown me in Facebook jail a total of 19 of the past 24 months with no explanation or way to appeal.
So any group of psychos and nut jobs can band together to create a flash mob of complaints. This was a common practice by the crazy suburbanites at United Monroe.
Facebook also threw me in Facebook jail for 30 days for allegedly spamming. Yet, all I did was post an article on about 10 business pages I’m the administrator of.
There is no way to appeal to Facebook’s totalitarian enforcement unless you drag them into court. This apparently worked for crazy serial lawsuit filer, Jonathan Lee Riches.
Reason For Facebook Harakiri #5: Mark Zuckerberg’s Attempt To Maximize Facebook Revenue
This is why so many fake news stories appeared on Facebook during the 2016 election. The GOP wasn’t the only one pocketing millions of dollars from the Russians in 2016.
Zuckerberg’s obsession with maximizing Facebook revenue has become so out of control that key executives have bolted from the company. It also negatively affects small businesses that depend on Facebook for their marketing efforts.
Facebook is constantly changing their newsfeed algorithms. These algorithms affect who sees your ads and your posts. This is why you will see your Facebook traffic plummet at least once a quarter.
This also creates another problem. It affects your SEO on Google and other search engines. One day, you show up on page one of Google and three weeks later you are on page nine.
For me, adapting to Facebook’s constant newsfeed algorithms became a full-time job and it began affecting my bottom line. So I have pretty much abandoned any major marketing efforts on Facebook.
I use other platforms on the internet and internet backlinking. It’s more effective and involves less maintenance.