Dan Gilbert’s Quicken Loans Eliminates Those Awkward Moments For Real Estate Agents Who Can’t Talk About The Non-White Family Next Door

Sarah Cox, Detroit Curbed

Today we were forwarded a press release being distributed by Dan Gilbert’s Quicken Loans about the Detroit-based startup Picket Report, “a new online research tool that helps homebuyers find their perfect neighborhood.” And how does it do that? By letting you know about schools, crime, or the danger that your neighbors might not be all that WASPY. Our favorite of the multicolored categories that pops up to describe residents is called Social PariahsStruggling Societies. It lets you know if your neighbors are likely to be an “economically challenged mix of singles, divorced and widowed individuals in smaller cities and urban areas looking to make ends meet.” Basically it lets you know if they might smell like poor people! Oh but there is more than one flavor of that in the grey box.

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